Invite Tony
Invite Tony was a social and digital campaign for Maurice Blackburn Lawyers in support of same-sex marriage.
Tony Abbott is one of Australia’s most ardent and well known opponents of same-sex marriage, and around the time of the his government’s controversial proposed plebiscite, we invited same-sex couples to ‘save the date’ for their wedding.
By saving the date on Facebook, they would automatically invite all of their friends to attend and simultaneously send an email directly to Tony Abbott’s inbox inviting him to come too.